I consider myself an extension of each client so it is very important that I understand their goals and vision, so I can convey that to the media. On any given day I am a sounding board, the eyes and ears on breaking news and the scrappy PR pro pounding the pavement for the ultimate interview opportunity. For me, I am most happy when I’m in the trenches.
Vasiya has nearly two decades of experience working with professional services firms to generate media exposure furthering their business development goals. She has served as an in-house media relations representative to a national law firm and has worked as a consultant to numerous firms around the United States. She has also worked for an advertising firm in Chicago. Vasiya regularly seeks strategic media opportunities for clients pertaining to breaking issues and industry trends, as well as feature stories for national and local publications.
“Human nature will not flourish, any more than a potato, if it be planted and replanted, for too long a series of generations, in the same worn-out soil. My children have had other birthplaces, and, so far as their fortunes may be within my control, shall strike their roots into unaccustomed earth.” - Nathaniel Hawthorne, “The Custom House”
