Why Is Your Law Firm Obsessed with Fried Chicken When it Serves Tacos?
Nation’s Restaurant News wrote yesterday about Taco Bell jumping on the nationwide “fried chicken craze,” by adding a new product to its menu –...
Congratulations! You won an award. Now, what can you do to promote it?
I often get asked for ideas about what a lawyer can do to promote an award or recognition that he or she...
Your Firm’s Role in Improving Diversity and Inclusion in Media Coverage
Diversity and inclusion is a timely topic in the legal industry and in the media.
In an often-cited 2016 article in the Atlantic, Adrienne...
What Your Linkedin Headline Says (and Doesn’t Say) About You?
It’s safe to assume (or is it?) that most lawyersl have a LinkedIn profile. The preeminent business-oriented social network, Linkedin just for...
The Real Reason Partners Leave Law Firms
This interesting article written by Roy Strom for Bloomberg Big Law Business this month points to some provocative suggestions from law firm leaders as...
Secrets to Successful Podcasts
In my most recent post, I wrote about a webinar held on September 17, 2019 hosted by the the Legal Marketing Association,...
Is Your Law Firm Ready for a Podcast?
This is the first part of a two-part blog item about the webinar the Legal Marketing Association webinar titled “Extending Your Firm’s Reach...
Closing Time: How PR Can Help You Close New Business
Like other businesses in other industries, law firms have business development leaders whose job is to identify and land prospective new clients...
Connecting the Dots: BD, Marketing and PR Need to Work Together
There are time-honored ways of telling a law firm’s story – conferences, one-to-one meetings, networking – and of course social media can...
LinkedIn’s Live is Perfect Platform for Law Firms
LinkedIn’s just announced the launch of LinkedIn Live, a new service allowing its 600 million users to live-stream video content on the social...
