Developing Law Firm Content like a Hollywood Script
“Law is a talent business, like Hollywood,” said Brian Kiefer, Director of Communications at Seyfarth Shaw LLP, speaking at a webinar June...
Why Traditional Legal Writing Fails in Content Strategy
Sometimes, lawyers need to write as if they were journalists. Here’s why.
Let’s start with the idea that the “inverted pyramid” is the...
Writing is Not a Content Strategy
If “content is king,” content marketing is the king’s highway.
Content marketing has been defined as a strategic marketing approach that is focused...
Holding Law Firms Hostage with Sponsored Content
Plenty of legal publications like to write profiles of in-house corporate general counsels. Editors and publishers know their readers are interested in...
My Visit to Facebook: More Than Just a Tech Company in Silicon Valley
There is no doubt about it, Facebook is a cool company. Like many Silicon Valley companies it has all the talked-about perks...
The New Shade of Public Relations: Content Marketing
Every year, Pantone Inc. a New Jersey-based company that is known for its influential color matching system, announces its “Color of the...
How Fresh is your Content?
We love to repurpose content but it’s become more apparent that publications, whether legal or business, want it to be original. An...
