Your Firm’s Role in Improving Diversity and Inclusion in Media Coverage
Diversity and inclusion is a timely topic in the legal industry and in the media.
In an often-cited 2016 article in the Atlantic, Adrienne...
You’re Invited to Promote This
At the Legal Marketing Association conference in New Orleans in early April, the PR Pre Conference hosted a panel, “You’re Invited to...
Is PR Ready for AI?
There’s no question that artificial intelligence (AI) is a “New Big Thing,” one of the innovations that is already changing the business...
Persuasive Ideas to Become More Persuasive
Public relations professionals frequently need to persuade others – a colleague, lawyer, vendor or client – to take action. The skills critical...
Internal Memos Should be Treated as if they are Press Releases
The old adage that you should act or speak as if the New York Times is quoting you is never more true...
Seven Elements to an Effective PR Plan
Good public relations work, in law or in any other industry, is not the same as committing random acts of publicity.
If you...
A Royal Strategy for a Winning PR Team
Teamwork is everything, just look at the World Series champion Kansas City Royals. No matter whom you rooted for series, it is...
