Simplifying the Complicated News Release
There has been a lot of discussion among public relations professionals about the value of a press release. I don’t think the...
It’s Time to Refresh Your Bio
Time changes. Another birthday passes. A new year. These are perfect reminders to revisit your bio to make sure it’s updated. As professional...
How Article Headlines Attract and Mislead Readers
I have written in the past about the importance of headlines for articles or blog posts because they influence whether someone will go beyond the...
Storytelling for Impactful Communication
Back in 2016, I wrote a post hereabout the importance of storytelling. “Facts are boring. Stories are compelling,” I said. I explained...
Writing is Not a Content Strategy
If “content is king,” content marketing is the king’s highway.
Content marketing has been defined as a strategic marketing approach that is focused...
When to Choose Vanilla Ice Cream over Rainbow Sherbet
I had lunch yesterday with Katie Wagner who owns Katie Wagner Social Media in Orange County, California. Our lively conversation over veggie burgers about...
Blogs Are Not Law Review Articles
Last year on this blog we highlighted the comments from several experts on best practices in writing for a blog. We are reminded...
So What? How to Write Client Alerts That Get Read and Get Results
When you are writing or editing a client alert, have you asked yourself, “So what?” That is the first question you should...
How to Write a Headline That Captures A Reader’s Attention
Clickbait proves the theory that a headline is the most important part of your content. A great headline is the key to...
Words to Write By: Practice Group Descriptions
No one ever hired a law firm solely because of the practice group description, but a poor description can drive a prospective...
