The New Shade of Public Relations: Content Marketing
Every year, Pantone Inc. a New Jersey-based company that is known for its influential color matching system, announces its “Color of the...
Don’t Ignore Your Client’s Ideas to Improve Customer Service
AT&T seems to have placed a very unlikely possibility of legal jeopardy ahead of common sense and its public image – and...
Native Advertising Will Not Kill Public Relations
It always amuses me when people make the argument that native advertising is a threat to PR. Arik Hanson‘s piece today in...
Everything You Need to Know about Not Doing PR Yourself
In an article published on Fast Company’s website, Dave Llorens and Ashley Seashore did the business community a huge disservice by telling...
March Madness: Public Relations is a Team Sport
In the spirit of March Madness, we will be offering you a series of blogs that will highlight the strategies we present...
PR is a Marathon. Not a Sprint.
I recently presented an introduction to PR programs at a law firm that had never embarked on a PR initiative. While giving...
