Setting Ground Rules for a Reporter Interviews
Most PR people know about setting ground rules for a reporter interview, but most attorneys probably don’t.
The vast majority of the time,...
What to do When You’re Not Happy With the Reporting
All PR people have been in this situation: You work hard to pitch a good story or set up a good interview,...
Simplifying the Complicated News Release
There has been a lot of discussion among public relations professionals about the value of a press release. I don’t think the...
Unexpected PR Advice for Lawyers from a General Counsel
It’s a gift when an outside lawyer can hear directly from the client what they value most. Noel Elfant, Vice President and...
Why the Turtle Never Wins the Race
There are many times when your law firm is competing to tell the same big story for a shared client. And when...
It’s Time to Refresh Your Bio
Time changes. Another birthday passes. A new year. These are perfect reminders to revisit your bio to make sure it’s updated. As professional...
How Article Headlines Attract and Mislead Readers
I have written in the past about the importance of headlines for articles or blog posts because they influence whether someone will go beyond the...
How to Maximize PR for your Lawsuit
Journalists, virtually without exception, enjoy writing about lawsuits. There are any number of reasons: Lawsuits by their nature involve conflict, and the...
Does Your Complaint Tell the Whole Story?
One of my favorite PR assignments is to promote a complaint that a lawyer has just filed in court on behalf of a client....
Storytelling for Impactful Communication
Back in 2016, I wrote a post hereabout the importance of storytelling. “Facts are boring. Stories are compelling,” I said. I explained...
