Setting Ground Rules for a Reporter Interviews
Most PR people know about setting ground rules for a reporter interview, but most attorneys probably don’t.
The vast majority of the time,...
What to do When You’re Not Happy With the Reporting
All PR people have been in this situation: You work hard to pitch a good story or set up a good interview,...
When to Politely Decline a Media Request
The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one...
Media Relations is Always in Style
Trends come and go, but strong media relations and a smart strategy is always in style. We are often asked to talk...
The Long-Term Benefits of Investing in Relationships
It is not worth debating who benefits more by having a good working relationship with reporters when you are a PR professional....
Ditch the News Release. Write a Brief Pitch.
Back in the old days, say in 2004, when a PR person had the assignment of getting the news out to the...
Does Your Firm Have an Appropriate Spokesperson?
While it is perfectly fine to name a public relations person as the primary contact for reporters in a press release, a...
Pitch on Time
Every reporter can tell pretty much the same story. She gets a breathless call from a public relations person who says she...
Bad Kitty: A Radio Producer’s Impressions of PR Faux Paws
Austin Cross, an award-winning radio producer at NPR’s KPCC in Los Angeles posted an article on Muck Rack, “The 10 cats who...
