Why Traditional Legal Writing Fails in Content Strategy
Sometimes, lawyers need to write as if they were journalists. Here’s why.
Let’s start with the idea that the “inverted pyramid” is the...
Why the Media Loves Data
The old adage, “What gets measured gets done,” has never been more true than it is today. We live in a digital...
Holding Law Firms Hostage with Sponsored Content
Plenty of legal publications like to write profiles of in-house corporate general counsels. Editors and publishers know their readers are interested in...
Making the Transition from Media Hack to Law Firm Stooge
We see the notices almost daily about a reporter leaving the news business and moving to the (more lucrative) in-house communications positions.
Just...
Pitch on Time
Every reporter can tell pretty much the same story. She gets a breathless call from a public relations person who says she...
