The Long-Term Benefits of Investing in Relationships
It is not worth debating who benefits more by having a good working relationship with reporters when you are a PR professional....
Winning Is Just One Thing
The legal industry bestows more honors than a kindergarten graduation: Practice Group of the Year, Litigation Department of the Year, Top Plaintiff...
The New Shade of Public Relations: Content Marketing
Every year, Pantone Inc. a New Jersey-based company that is known for its influential color matching system, announces its “Color of the...
Ditch the News Release. Write a Brief Pitch.
Back in the old days, say in 2004, when a PR person had the assignment of getting the news out to the...
Drafting the Best Players for Your PR Team
Teamwork between lawyers and the public relations professionals who represent them is both essential and crucial for winning the PR game. Nothing...
A Royal Strategy for a Winning PR Team
Teamwork is everything, just look at the World Series champion Kansas City Royals. No matter whom you rooted for series, it is...
PR Isn’t an Exact Science
Many attorneys think that just because they begin a strategic PR program, clients will immediately flock to their door. It’s just not...
Pitch on Time
Every reporter can tell pretty much the same story. She gets a breathless call from a public relations person who says she...
Native Advertising Will Not Kill Public Relations
It always amuses me when people make the argument that native advertising is a threat to PR. Arik Hanson‘s piece today in...
PR Agency Salaries in 2015
PR Talent, one of the largest public relations recruiting firms based in Southern California published a list today showing the average salaries...
