Ditch the News Release. Write a Brief Pitch.
Back in the old days, say in 2004, when a PR person had the assignment of getting the news out to the...
Drafting the Best Players for Your PR Team
Teamwork between lawyers and the public relations professionals who represent them is both essential and crucial for winning the PR game. Nothing...
A Royal Strategy for a Winning PR Team
Teamwork is everything, just look at the World Series champion Kansas City Royals. No matter whom you rooted for series, it is...
Is Your Outdated Bio Costing You Opportunities?
A timely topic or news story is the core of what PR professionals use to secure an. What accompanies that pitch more...
The Reporter Is Not Your Friend
A few years ago, a reporter who was writing a lengthy profile of a judge was conducting a long phone interview with...
Don’t Ignore Your Client’s Ideas to Improve Customer Service
AT&T seems to have placed a very unlikely possibility of legal jeopardy ahead of common sense and its public image – and...
PR Isn’t an Exact Science
Many attorneys think that just because they begin a strategic PR program, clients will immediately flock to their door. It’s just not...
Does Your Firm Have an Appropriate Spokesperson?
While it is perfectly fine to name a public relations person as the primary contact for reporters in a press release, a...
Why Lawyers Should Never Write Press Releases
Many of us in the legal PR business have had the same experience. A law firm wants to issue a press release...
Pitch on Time
Every reporter can tell pretty much the same story. She gets a breathless call from a public relations person who says she...
