Seven Elements to an Effective PR Plan
Good public relations work, in law or in any other industry, is not the same as committing random acts of publicity.
If you...
Why Deadlines Matter
Any legal PR person knows why deadlines matter and the importance of understanding deadlines come in many different forms. Just three examples...
When Bad Legal PR Grammar Ain’t a Bad Thing
Strong written communication skills are the lifeblood of any PR professional in all forms of communication ranging from press releases to blog...
Demonstrating Your Value and the Value of PR
The New Year is inevitably a time of reflection for every industry. In the NFL, the first Monday after the regular season...
The Long-Term Benefits of Investing in Relationships
It is not worth debating who benefits more by having a good working relationship with reporters when you are a PR professional....
Winning Is Just One Thing
The legal industry bestows more honors than a kindergarten graduation: Practice Group of the Year, Litigation Department of the Year, Top Plaintiff...
Would You Draft a Legal Brief as Poorly as You Write a Blog Post?
Since blogs are so valuable, it makes no logical sense for lawyers to author them so sloppily. Blogs are an indispensable tool...
Blogs Create Powerful Connections to the Media
UCLA Law Professor Eugene Volokh is a great example of the power of leveraging a blog as a media resource. In contrast...
The New Shade of Public Relations: Content Marketing
Every year, Pantone Inc. a New Jersey-based company that is known for its influential color matching system, announces its “Color of the...
Law Firm’s Panic Caused by Salacious Headline
Got your attention? As journalism evolves from print to the online age, one thing hasn’t changed very much: Headlines.
Headlines have always been...
