When to Politely Decline a Media Request
The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one...
Making the Transition from Media Hack to Law Firm Stooge
We see the notices almost daily about a reporter leaving the news business and moving to the (more lucrative) in-house communications positions.
Just...
Facts are boring. Stories are Compelling.
The human mind is constructed for telling and listening to stories. It’s just how our brains work. We are hard-wired in that...
Media Relations is Always in Style
Trends come and go, but strong media relations and a smart strategy is always in style. We are often asked to talk...
Your News Junk is Clogging the Drain
Do you wonder why a reporter is not getting back to you about a great story you pitched? It’s probably because the...
The Long-Term Benefits of Investing in Relationships
It is not worth debating who benefits more by having a good working relationship with reporters when you are a PR professional....
Blogs Create Powerful Connections to the Media
UCLA Law Professor Eugene Volokh is a great example of the power of leveraging a blog as a media resource. In contrast...
The Reporter Is Not Your Friend
A few years ago, a reporter who was writing a lengthy profile of a judge was conducting a long phone interview with...
Why Brent Lang at Variety Won’t Open Your Email
My CPRE (Continuing PR Education) involves reading numerous news sites, industry blogs and trade newsletters as well as following influencers via social...
Bad Kitty: A Radio Producer’s Impressions of PR Faux Paws
Austin Cross, an award-winning radio producer at NPR’s KPCC in Los Angeles posted an article on Muck Rack, “The 10 cats who...
