Internal Memos Should be Treated as if they are Press Releases
The old adage that you should act or speak as if the New York Times is quoting you is never more true...
Why I Declined A PR Award
The old maxim that there is no bad press, is actually not true, and bogus professional recognition awards often fall squarely that...
You’re Hired! Finding the Right PR Talent
It is no longer enough to be a hard worker and team player. The skills valued by PR professionals and their bosses...
USC Study Sheds Light on Trends in PR
Public relations professional in every industry, including legal, have a broad array of avenues to broadcast our clients’ messages. We often refer...
Making the Transition from Media Hack to Law Firm Stooge
We see the notices almost daily about a reporter leaving the news business and moving to the (more lucrative) in-house communications positions.
Just...
Managing the Editorial Nomination Process
Managing the incredible influx of nomination requests that any legal PR team receives weekly can be a thankless and daunting task. Last...
The One Question Lawyers Love To Ask
At a recent new business pitch I was asked the question that almost always comes up with prospective clients: How quickly will...
Seven Elements to an Effective PR Plan
Good public relations work, in law or in any other industry, is not the same as committing random acts of publicity.
If you...
Why Deadlines Matter
Any legal PR person knows why deadlines matter and the importance of understanding deadlines come in many different forms. Just three examples...
Demonstrating Your Value and the Value of PR
The New Year is inevitably a time of reflection for every industry. In the NFL, the first Monday after the regular season...
