How to Write a Headline That Captures A Reader’s Attention
Clickbait proves the theory that a headline is the most important part of your content. A great headline is the key to...
Target media outlets that target your clients
Big does not always mean best in many industries. That includes the media. While not all outlets are equal, don’t ignore ones...
When to Politely Decline a Media Request
The old cliché about publicity is that any kind, even bad publicity, is a good thing. Like many old clichés, this one...
Internal Memos Should be Treated as if they are Press Releases
The old adage that you should act or speak as if the New York Times is quoting you is never more true...
Blog RX: Prescriptions for Advanced Blogging Techniques
Everyone may want to blog, but not everyone knows the best ways to develop one. To provide insights and direction, the Legal...
Why I Declined A PR Award
The old maxim that there is no bad press, is actually not true, and bogus professional recognition awards often fall squarely that...
Which of the Three Essential Video Types are Best for Your Law Firm?
In an age where quick snippets of video draw attention, show up in myriad on-line feeds and are proving to drive more...
My Visit to Facebook: More Than Just a Tech Company in Silicon Valley
There is no doubt about it, Facebook is a cool company. Like many Silicon Valley companies it has all the talked-about perks...
You’re Hired! Finding the Right PR Talent
It is no longer enough to be a hard worker and team player. The skills valued by PR professionals and their bosses...
USC Study Sheds Light on Trends in PR
Public relations professional in every industry, including legal, have a broad array of avenues to broadcast our clients’ messages. We often refer...
